The Brazilian designer Daniella Issa Helayel, the founder of the label Issa, is must have dress for every elegant women. Inspired by Coco Chanel, Daniella Issa Helayel started making stylish dresses that she could wear for daytime meetings and evening cocktail parties after being unable to find anything that pleased her in the shops. Issa the label was founded in London in 2001 after she was working as a fashion consultant and buyer, and her range of delectable silk print jersey dresses were quickly snapped up by the likes of Madonna, Scarlett Johansson and Naomi Campbell. Expect bustier dresses in kaleidoscopic colors, perfectly cut asymmetric gowns and the essential fall buy, the cape, in this seasons pared down palette.
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